Embedded Software

Adeneo Embedded sets up engineering and sales office in Germany

September 04, 2012 — Adeneo Embedded

Adeneo Embedded, a worldwide recognized expert company in Embedded and Mobile software development, announced today the creation of a new sales and engineering office in Frankfurt, Germany.

With more than 60 engineers worldwide, and part of a 600 Employees’ group, Adeneo Embedded provides a complete OS and Software expertise on Windows Embedded, and technologies. Through a close collaboration with leading Silicon Vendors including Freescale, Texas Instruments and Xilinx, Adeneo Embedded provides worldwide support, training and engineering services to Original Equipment Manufacturers (OEMs) developing advanced multimedia and connected devices.

After the foundation of the Adeneo Embedded activity in France in 2002 and the creation of Adeneo Embedded USA in 2007, this new operation Germany will be the third full service engineering and sales office of Adeneo Embedded.

Adeneo Embedded appointed Michael Heinz as “Director of Operation – Central Europe” to lead the new engineering office in Germany and manage business and sales for Central Europe.

Michael Heinz is a seasoned Business Executive with 20 years of experience in Embedded business, including the setup of the first European office at Metrowerks, 6 years at Freescale running the “Software tools and services” business unit, and 5 years at Nokia managing the Software business.

“Germany and DACH region is Adeneo Embedded second European market after France, representing 20% of our activity in Europe. Over the past five years, we’ve provided expertise, development, training and support services on Window Embedded, Linux, Android and mobile application technologies to German customers from our engineering office in France.” said Yannick Chamming’s, CEO of Adeneo Embedded. “I’m glad to have Michael Heinz on board to setup our new German operation and build a team of expert engineers on Mobile and Embedded technology to provide direct and local support to our customers and expand our business in Central Europe.”

“Embedded technology is one of the key enablers for the European and even more for the German industry and as Walt Kelly says ‘We are confronted with insurmountable opportunities.’ Software and Software components are mainly driving product differentiation and product innovation but at the same time system complexity.” says Michael Heinz, Director of Operations – Central Europe at Adeneo Embedded. “Working with Adeneo embedded allows customers to concentrate on their core technology and to limit the risk during the initial project phase. I’m impressed by the in depth knowledge Adeneo embedded has collected over the past years in Embedded and Mobile software development and I’m very excited setting up an operation that can help to turn insurmountable opportunities in Central Europe into high quality products.”

Supporting Quotes from Partners


“As a leader in the embedded market, we are excited about Adeneo Embedded’s expansion and the opportunities its global reach into Germany will bring to our customers”, said PY Ferrard, Vice-President, Global Channels and Ecosystem Partners, Freescale. ”Our extensive collaboration with Adeneo Embedded, a Freescale Connect proven partner, has made the company a compelling choice to support several customers worldwide. With Adeneo Embedded’s expansion, Freescale customers looking for additional, world-class engineering services now have enhanced access to Adeneo Embedded’s expertise in operating systems and application skills in embedded system design.”

Texas Instruments

“Adeneo Embedded is a Platinum Partner of Texas Instruments Design Network (TIDN) offering products and services that perfectly complement TI's semiconductor device solutions," says Sylvain Gardet, EMEA Embedded Processing Marketing Manager at Texas Instruments. "I'm very excited about the creation of the new Adeneo Embedded engineering and sales office in Germany re-enforcing a global presence in Europe and worldwide and a successful collaboration with Texas Instruments. Adeneo Embedded is a valued partner for TI as we move to new markets and new technologies and with their support we will help our customers create the innovative products of tomorrow”.


“Xilinx and Adeneo Embedded have established close partnership to deliver embedded operating systems, development tools and design service to Zynq 7000 EPP customers worldwide. The expansion of Adeneo Embedded in Germany with a full engineering service and Sales office strengthens our joint market development effort for the central Europe market. We congratulate Adeneo Embedded on its new Germany office and will continue to work with Adeneo Embedded to serve our mutual customers in the region. ” said Mark Jensen, Director of Processing Platforms Marketing at Xilinx.


“Germany is an important market for the growth of intelligent systems, which connect devices to , offering increased and business insight to enterprise customers,” said Myriam Semery, marketing lead for Windows Embedded EMEA at Microsoft. “We are thrilled a valued partner like Adeneo is entering this region to support this growth and innovation.”


"Adeneo's involvement with Linaro is one example of the way a combination of different organizations is being used to efficiently develop a range of solutions within the market – from specialist, device-specific development by companies like Adeneo Embedded to shared, open development by Linaro." said Steve Taylor, Director of Marketing at Linaro. "As user expectations and hardware complexity continue to rise, demand for outsourced software services is increasing and the expansion of Adeneo Embedded into Germany is clearly as a result of this increasing demand."


Andy Smith, Microsoft Supplier Business Manager at Arrow OCS mentioned “We have been in successful partnership with Adeneo Embedded for several years, offering our Microsoft Windows Embedded customers access to technical training and support services provided by Adeneo Embedded in France, Italy and Iberia. With the opening of their new office in Germany we are pleased to extend this relationship, and wish Adeneo Embedded every success.”

EBV Elektronik

“Adeneo Embedded and EBV Elektronik started their relationship nearly 10-years ago. Adeneo Embedded's expertise in design support combined with EBV Elektronik's expertise on the semiconductor, remains the best equation to offer a complete system solution, thus including silicon and the associated SW. Amongst trainings, workshops and reference designs, that cooperation became more and more crucial to enable quick solution and remain competitive for our customers” says Karim Khebere, Technical Director EMEA at EBV Elektronik. “We're delighted to see that Adeneo Embedded extends its presence in Germany, EBV Elektronik's biggest market size-wise and will surely accompany them to pursue their successful market extension.”


"Adeneo is a valued business partner to SILICA and we are pleased to see them expanding into Germany. We have been working with Adeneo Embedded on many projects across Europe and they have greatly supported us in designing and delivering software-based trainings to our customers", says Karlheinz Weigl, Regional Vice President Central Europe at Semiconductor Distributor SILICA, an Avnet Company.

About Adeneo Embedded

Adeneo Embedded provides system integration, design, support and training services to companies seeking world-class expertise in embedded solutions using high-performance architectures. For over 10 years, Adeneo Embedded has helped clients, in all stages of development; create profitable, feature-rich products that incorporate software and hardware solutions based on Windows Embedded, Windows Phone, Linux or Android operating systems, as well as Mobile and Embedded applications development. Close working partnerships with industry-leading silicon and software vendors allow Adeneo Embedded to apply its experience to a wide range of embedded solutions for the automotive, industrial, medical, multi-media, navigation, networking, mobile and markets. Adeneo Embedded has a global sales and support network backed by engineering offices in North America and Europe.

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